Cranberry Origins

The only compound proven effective in preventing UTIs – A-Type PAC (proanthocyanidins) – comes from the concentrated juice of the North American cranberry (specifically the vaccinium macrocarpon species of cranberry). Compared to the European cranberry, this variety is deeper in color and three times larger.

Harvested with Care

For the concentrated juice to maintain its efficacy, this fruit requires TLC. Once a year in the late fall when the berries reach maturity, the fields are completely flooded and the cranberry plants are stirred up to detach the berries into the water. When the water is pumped out, the cranberries are captured, cleaned, sorted and flash-frozen.

Extracted with Precision – Proprietary Process

ellura is extracted from pure, concentrated North American cranberry juice, the only source of A-Type PAC (proanthocyanidins), the bioactive ingredient. Once purified, the concentrated juice is dried into a fine powder, rich in PAC. The PAC molecules are fragile, however, and if extracted improperly, they can easily be damaged by heat or oxidation. The ellura proprietary extraction process ensures that PAC efficacy is maintained; naturally, we test every batch to confirm our results.

**Updated monograph highlights importance of standardized cranberry supplements to initiate bacterial anti-adhesion**

The American Herbal Pharmacopoeia (AHP) released a 96-page review for dietary supplements made from cranberry. New studies referenced in the monograph were conducted by leading authorities of all things cranberry and were initiated by Trophikos, the makers of ellura, and our European partners. These studies have shined a spotlight on the importance of standardized PAC (proanthocyanidins) in promoting bacterial anti-adhesion. ellura remains the only supplement in the U.S. standardized to the recommended 36 mg PAC delivered in one capsule and proven to reduce the adhesion of E.coli and other bacteria to the urinary tract wall – the first stage in development of a UTI. Click here for the UTI section of the monograph. For a copy of the complete monograph, please email